About the Society

MarqSoc, the Marketing Society of Shaheed Bhagat Singh Evening College, was established on 22nd March 2023. MarqSoc aims to provide students with a deep understanding of marketing concepts, combining theory with practical application.

The society fosters creativity, innovation, and excellence by offering opportunities for networking, projects, internships, and events. Its primary purpose is to equip members with critical thinking, ethical marketing practices, and real-world skills for success in the marketing field while encouraging social awareness and responsibility.

MarqSoc also emphasizes collaboration and industry interaction to nurture adaptable and knowledgeable marketing professionals.

Functioning and Structure

MarqSoc is a dynamic and well-structured marketing society at Shaheed Bhagat Singh Evening College, designed to nurture future marketing professionals by equipping them with essential skills, practical exposure, and ethical values. The society is divided into specialized departments focusing on different aspects of marketing education and practice.

Organizational Structure:

• Six departments: Research & Development, Content, Information Technology, Videography, External Relations, and Live Projects
• Each department is led by a Director and coordinated by team members

Department Responsibilities:

• Research & Development: Conducts market surveys, case studies, and analyses to develop research skills
• Content: Creates marketing materials including captions, posts, campaigns, and scripts
• Information Technology: Manages digital platforms and teaches tools like Canva and Photoshop
• Videography: Produces and edits videos to enhance storytelling and documentation
• External Relations: Handles partnerships, sponsorships, and communications
• Live Projects: Facilitates practical marketing assignments and corporate exposure

Events and Initiatives

Mar-Q-Fiesta: Annual flagship event featuring marketing competitions.Regular guest lectures, workshops, and webinars are organized for skill enhancement. The society actively participates in major industry events such as the G20 Summit, Indian Mobile Congress, and EV Expo. Members also engage in visits to startups, factories, and business seminars to gain hands-on exposure and real-world insights.

Member Engagement

Structured recruitment through applications, group discussions, and interviews Continuous development in digital marketing, leadership, public speaking, and entrepreneurship Networking opportunities with industry professionals Hands-on learning through internships and live projects

Notable Achievements

• Record-breaking social media presence with reels surpassing 35,000 views in two days.
• Hosted Shark Tank India entrepreneur Mr. Saket Saurav (Re-Fit) as a keynote speaker.
• Collaborated with BizFoc, a reputed Noida-based accounting firm, for live projects.
• Active participation in events such as India Mobile Congress, EV Expo, G20 Summit 2023, Bharat Textile Expo 2024, and Startup Mahakumbh.
• Visits to Coca-Cola Factory and Bharat Textile Sustainability Fashion.
• Organized motivational seminars by renowned speakers including Mr. Saurabh Sharda.
• Representation at national-level summits like Road Safety Summit and Talent O Fair.

Department / Discipline

MarqSoc functions under the Cultural Committee of Shaheed Bhagat Singh Evening College.

Convenor

Dr. Shashi Kumari Meena
Assistant Professor, Department of Commerce.

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